Email subscriptions for status pages

Visitors to your status page can subscribe by email to receive a message
whenever you announce an incident update or a scheduled maintenance event. No setup is required: when your account is on a Business or Enterprise plan, a "Subscribe" button appears automatically on each of your status pages.

How it works:

Current incidents and scheduled maintenance events will be sent as long as the “Announce” option is checked. If the events were queued in advance, a notification will be sent when the event starts.

Updates posted with the "Announce" option unchecked are not sent. Retroactive incidents are never emailed to subscribers.

A few other things about the feature:

1. Subscription is double opt-in. Notifications will not reach the user until they confirm their address in a test email.
2. Every notification includes an unsubscribe link. Addresses that hard-bounce or report a message as spam are unsubscribed automatically.
3. Multiple quick updates are combined. If multiple events are announced within a minute or two, the notifications will be combined into one email to prevent spam issues.

For more information on how the feature works, check out the status page documentation.